TLDR : We reconnected fans with the brand's performance history by having them recreate Jordan's greatest moments.
STEP INTO JORDAN'S SHOES AND STEP BACK IN TIME
For NBA All‑Star Weekend in NYC, we transformed Penn Pavilion into a virtual time machine. Our immersive half court let players reenact Jordan's most iconic shots, complete with 10 million LEDS that beamed era-specific crowds, signage and court design. Once they were handed the ball, players had 5 seconds to hit a clutch, last-second shot.
CHOOSE YOUR MOMENT
March 29, 1982. Louisiana Superdome.
When Jordan hit the NCAA championship winning shot for UNC.
June 14, 1998. Delta Center, Salt Lake City.
When Jordan won his 6th NBA ring, and took his last shot as a Bull.
February 14, 2015. Pearl Pavilion, NYC.
Go 1 on 1 with a Jordan brand ambassador to create your own moment.
TAKE THE SHOT
Over 1,500 people tried their hand on the Last Shot, with over 7,000 more coming to check out the hype. Even pro athletes such as NBA superstars Jimmy Butler, Victor Oladipo, and NY Yankee CC Sabathia couldn't resist the chance to try their hand at basketball's most iconic shots.
GET YOUR custom
INSTA-HIGHLIGHT
Five on‑court cameras and a team of on‑site editors cut together a custom shareable video of your very own Last Shot.
THE SHOT PLAYED 'ROUND THE WORLD
After the success of The Last Shot during All-Star Weekend in NYC, fans around the world wondered if they too could try their hand at taking Michael's iconic shots - and the brand answered. The experience went on a tour for the rest of the year as the pinnacle of the brands 30th anniversary events.
