TLDR : We created a kinect-based game that let fans test themselves against Michael Jordan.



 

BRIEF
Establish the Jordan Brand as the leader in performance basketball at the 2016 NBA All Star Weekend.

SOLUTION
An interactive trialling experience that gave players a real-time analysis and comparison of their game to Michael Jordan’s.

 

 
 

DECODING JORDAN

In order to find out what made MJ so unstoppable, we analyzed all of his greatest highlights and performances. We broke down the specific attributes that put him above every other player in the game.

 

 

Our research revealed the five key traits that gave MJ mastery of the game. These attributes represent the Jordan standard of greatness.

 

 
 

TURNING SKILLS INTO DRILLS

Partnering with the nation's leading coaches and trainers, we turned these five attributes into a series of offensive and defensive drills. These drills were designed to identify how players measured up to MJ's traits.

 
 
 
 

MEASURING PERFORMANCE

Using the latest in smart sensor basketball technology we measured players’ finesse and dribble control. While Skeletal tracking and motion sensors measured players’ form, body positioning, vertical leap, and reaction time.

 
 
 
 

 
 

THE FINAL SCORE

At the end of the experience players received a full breakdown of their performance in each of the attributes. These attributes were then factored in together to create their final score which compared them directly to Michael Jordan - the 100.

 
 

 

THE  EXPERIENCE

The game premiered at All-Star Weekend in Toronto, for the grand opening of Canada’s first Jordan store. Players were able to trial the Air Jordan XXX's while competing to see who could reach The Jordan Standard.

 
 
 
 

1.    LACE UP THE AJXXX'S

2.    SHOW YOUR SKILLS

3.    SEE HOW YOU COMPARE

 

GLOBAL ROLLOUT

The Jordan Standard is currently in the process of being rolled out to retail and training facilities around the world.

 
 

 

MORE WORK