TLDR : We created a free summer-long basketball training camp for the kids in Chicago who needed it most.
PROBLEM
Summer in Chicago is the most dangerous time of year. With school being out, kids in bad neighborhoods are left with no alternative but to sweat indoors, or hang out on the dangerous streets.
SOLUTION
We wanted to keep kids safe through sport. So we created a free summer long basketball training camp. Focusing heavily on kids who didn’t already have access to the game.
THE LAUNCH
The campaign started with a tribute to the city and its rich basketball DNA. Celebrating the history of one of the most iconic basketball cities in the country. Building excitement and driving signups for the program.
summer long safe havens
We went to the toughest neighborhoods in Chicago, where kids would need a place to go the most. We partnered with artists and refurbished local courts. Turning them into safe havens where the camps would take place.
SOUTH SIDE X mAX SANSING
WEST SIDE X P. SCOTT
RISING STARS
On social we highlighted the kids in our programs who were rising to the top.
THE FINAL WEEKEND
At the end of the program, we brought everyone to a central location for a final weekend event. The kids who trained the hardest competed in an all star game while the city watched. For the grand finale, everyone watched the local pro's compete for The Chi League trophy.
MORE WORK
