TLDR : We created a visual love letter to the playground for Jordan Brand's summer collection.
PRODUCT RELEASE STORIES
Every weekend when a new shoe would release online, we'd release IG Story specific to that shoe to drive traffic to the drop.
"Blue Suede" AJ V
"BRED" AJ1 FlyKnit
"BRED" AJXIII OG
"Red Suede" AJ V // "Royal Blue" Trunner
SuperFly 2017 Collection
"White Cement" AJ V
THE SHOPPABLE VIDEO LOOK BOOK
To finish off the campaign we created a shoppable video look book featuring all of the products from the summer.