TLDR : We created a visual love letter to the playground for Jordan Brand's summer collection.


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PRODUCT RELEASE STORIES

Every weekend when a new shoe would release online, we'd release IG Story specific to that shoe to drive traffic to the drop.

"Blue Suede" AJ V

"BRED" AJ1 FlyKnit

"BRED" AJXIII OG

"Red Suede" AJ V  //  "Royal Blue" Trunner

SuperFly 2017 Collection

"White Cement" AJ V


 

THE SHOPPABLE VIDEO LOOK BOOK

To finish off the campaign we created a shoppable video look book featuring all of the products from the summer.

 

MORE WORK